Pinterest Sales Funnels: How to Convert Visitors into Buyers
When it comes to turning scrollers into shoppers, Pinterest isn’t just a pretty place to pin — it’s a powerhouse platform for driving traffic and sales.
But here’s the secret: If you want those visitors to actually buy, you need a Pinterest sales funnel in place.
What is a Pinterest Sales Funnel, Anyway?
A Pinterest sales funnel is the journey a Pinterest user takes from discovering your content to becoming a paying customer. Unlike other platforms, Pinterest is a search engine, not a social network. That means users come to Pinterest with intent—they’re looking for inspiration, ideas, and solutions. With the right funnel, you can guide them straight to your offer.
Step 1: Attract with Click-Worthy Pins
Your funnel starts with your pins. These are your visual storefront. You want to:
• Use scroll-stopping images (bright, clean, vertical pins with text overlays work best).
• Include a clear headline that speaks directly to your ideal customer’s needs.
• Add keywords to your pin titles and descriptions so your content shows up in search.
Pro Tip: Use fresh pins regularly—Pinterest loves new content.
Step 2: Link to Value-Packed Landing Pages
Don’t send people to your homepage and hope they figure it out. Each pin should link to a specific landing page that’s aligned with the content of the pin.
For example:
• A pin about “How to Plan a Minimalist Wedding” might lead to a blog post + a free downloadable checklist.
• A pin about “The Best Skincare Routine for Busy Moms” could lead to a lead magnet, then introduce your product.
You want your landing page to:
• Deliver immediate value.
• Build trust.
• Encourage the next step (sign up, download, shop, etc.).
Step 3: Capture Leads with an Irresistible Freebie
Here’s where you turn a visitor into a lead. Offer a freebie (also known as a lead magnet) in exchange for their email. This could be:
• A guide
• Checklist
• Mini-course
• Discount code
Once they’re on your list, the real magic happens…
Step 4: Nurture with Email Marketing
Now that you’ve got them in your funnel, it’s time to warm them up. Use email to:
• Share your story and build trust.
• Give helpful tips related to your product or service.
• Gently introduce your offer and explain how it helps.
Don’t be afraid to sell—but always make it about how you’re solving their problem.
Step 5: Convert with a Strong Offer
When the time is right, pitch your product or service. Whether it’s a one-time launch, evergreen offer, or discount, make sure your offer is:
• Clear and compelling.
• Time-sensitive (if possible).
• Positioned as the solution they’ve been waiting for.
Pinterest users take longer to convert than, say, TikTok or Instagram users—but they are often more ready to buy. Keep your funnel active and running, and you’ll see those slow-burn results pay off.
Final Thoughts: Patience Pays Off
A Pinterest sales funnel isn’t a get-rich-quick hack—it’s a long-term strategy that turns Pinterest traffic into passive income. With the right visuals, messaging, and follow-up, your funnel can work behind the scenes 24/7 to grow your business.
So next time you create a pin, ask yourself: Where is this leading them next?
If the answer is “a funnel that sells,” you’re doing it right.
