How to Use Pinterest to Grow Your Brand.
If you’re an e-commerce brand ready to step up your digital marketing game, Pinterest is the platform you can’t ignore.
Think of Pinterest as a visual search engine where people are actively looking for ideas, products, and inspiration.
By leveraging Pinterest marketing with a focus on aesthetic content and clever strategy, you can grow your business and attract your ideal customers.
Let’s dive into exactly how to make that happen—no gatekeeping here!
1. Nail Your Keywords
Let’s be real—keywords are EVERYTHING on Pinterest. Keywords are the backbone of Pinterest marketing. Using the right ones helps your content rank higher, making it easier for people to find your pins. Here’s how to get started:
Pinterest Search Bar: Start typing something related to your niche, like “eco-friendly products,” and take note of the suggested searches. These are real terms people are looking for!
Pinterest Trends: Use Pinterest’s Trends tool to identify what’s hot right now. For example, if you specialize in digital design, search for trending topics like “minimalist branding” or “marketing aesthetic.”
Competitor Analysis: Check out successful Pinterest accounts in your niche. Whether you’re an expert in social media marketing or sell handmade goods, note the keywords they use in their pins, descriptions, and boards.
Once you’ve found your keywords, use them everywhere: in your board titles, pin descriptions, and even your profile bio.
Keywords aren’t just for SEO—they help clarify your content for your audience, too.
Get my FREE Gift - Pinterest Keyword Planner Spreadsheet
2. Create Scroll-Stopping Content
Pinterest is all about visuals, so your content needs to look good. Scratch that—it needs to look amazing.
Here’s how to create aesthetic content that grabs attention:
Use Vertical Images: Pinterest favors vertical pins (ideal size: 1000 x 1500 pixels) because they take up more screen space.
Add Text Overlays: Use bold, clear text to explain what your pin is about. For example, a pin promoting your Instagram account ideas could say, “10 Creative Instagram Themes for Businesses.”
Stay On-Brand: Your pins should reflect your marketing aesthetic. Use consistent colors, fonts, and imagery that align with your brand identity.
Quality First: Blurry or low-resolution images won’t cut it. Invest in professional photos or clean digital designs to make your pins stand out.
The more visually appealing and on-brand your pins are, the more likely they’ll get shared, saved, and clicked.
3. Schedule Pins Consistently
Consistency is key to success on Pinterest. To grow your business, aim to pin at least 2 times a day.
Mix It Up: Share a mix of your own pins and repins from others. For example, if you sell eco-friendly candles, pin tutorials about creating a cozy home vibe alongside your product photos.
Schedule Your Pins: Use tools like Tailwind or Pinterest’s native scheduler to batch-create content and plan ahead. Scheduling frees up time for other aspects of your digital marketing efforts.
Repin Popular Content: Pins that are performing well? Repin them to other boards to give them new life and increase their visibility.
4. Use Pinterest to Inspire Digital Marketing and Social Media Strategies
Pinterest isn’t just for pinning—it can also spark ideas for your overall social media marketing. Need fresh Instagram account ideas? Use Pinterest to discover trending content, themes, and aesthetics that could work for your other platforms.
For example:
If “neutral tones” are trending on Pinterest, you could incorporate that into your Instagram grid for a cohesive marketing aesthetic.
See what types of pins get the most engagement in your niche and translate those ideas into TikTok or Instagram posts.
Pinterest is like your creative muse—it’s perfect for discovering trends and getting inspired across platforms.
5. Write Descriptions That Work
To boost your Pinterest marketing, writing keyword-rich descriptions is non-negotiable. Here’s how to do it:
Pin Title: Include your keyword naturally. For example, instead of “Cute Decor,” write “Cozy Home Decor Ideas for Winter.”
Description: Highlight the value of your pin. For instance: “Looking for unique decor ideas? This pin is packed with tips to create a warm, inviting space. Perfect for winter vibes!”
Call to Action: Add a simple CTA like “Click to shop” or “Save this pin for later.”
By using the keywords from your spreadsheet (like those you found through Pinterest Trends), you’ll optimize your content for search while giving users exactly what they’re looking for.
6. Analyze What’s Working
Pinterest Analytics is a goldmine of insights. It helps you figure out what’s resonating with your audience so you can double down on what works.
Top Boards: Which boards get the most engagement? Use this data to inform your social media marketing strategies.
Top Pins: Analyze your most popular pins to see if it’s the content, keywords, or design driving success.
Audience Insights: Learn about the demographics of your followers, like age, gender, and interests, to tailor your content to their needs.
7. Take Advantage of Seasonal Trends
Pinterest is all about planning ahead. Whether it’s summer vacations, holiday shopping, or New Year’s goals, align your content with seasonal trends to grow your business.
For example:
Create pins like “Top Holiday Gifts for Moms” or “How to Refresh Your Home Decor for Spring.”
Pair trending content with evergreen ideas to keep your profile fresh year-round.
Pinterest isn’t just another platform—it’s a powerhouse for growing your e-commerce brand. With the right mix of digital design, strategic pinning, and an eye for trends, you can use Pinterest to grow your business and inspire your audience.
Ready to become a Pinterest expert? Start applying these tips today and watch your traffic and sales soar!
If you’re still nervous and unsure how to get started, feel free to contact me and we can discuss the best way to start your business on Pinterest.